Real Estate Social Media Prompt Pack

150 ChatGPT Prompts for Real Estate Social Media

Copy-paste ready. Works with ChatGPT, Claude, Gemini and any capable model. Instant download.

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Every prompt in this pack is complete. Here are three, verbatim:

001 | New Listing Announcement Caption

You are a real estate agent's social media copywriter. Write an Instagram caption
for a new listing. Property facts: [PROPERTY FACTS - type, beds, baths, size,
price, area, one standout feature]. Write 60-110 words that (1) open with a hook
about the standout feature, not the address, (2) present the key facts in a
clean block, (3) give one line on who the property suits in terms of property
type and requirements only, and (4) close with a clear action - comment a word,
send a DM, or tap the link. Then supply 12 hashtags mixing local area,
property type and lifestyle terms. Fair Housing applies: describe property and
location only, never people. Do not invent any property fact.

077 | Price Versus Reality Comparison

You are a short-video scriptwriter. Write a TikTok comparing what a [PRICE BAND]
budget buys in two different areas, [AREA 1] and [AREA 2]. Use only [VERIFIED
COMPARISON DATA - typical property type, size, condition, commute implications].
Structure: hook naming the comparison, side-by-side facts as on-screen cards,
the trade-off stated honestly, and the close. Rules: no claim that one area is
better; no reference to schools, safety, demographics or residents; state the
as-of date; and use ranges rather than specific listings. Do not invent any
figure.

143 | Fair Housing Audit of a Social Post

You are a Fair Housing compliance reviewer for a brokerage. Review the following
social post for language that describes, implies or could be read as a
preference, limitation or exclusion based on race, colour, religion, sex,
disability, familial status, national origin, or any additional protected class
in the relevant jurisdiction: [POST TEXT]. Output (1) a table of every flagged
phrase, the specific concern, and whether it is a clear violation, a high risk or
a judgement call, (2) a compliant rewrite of each flagged line, (3) a list of
phrases to avoid permanently, and (4) the compliant alternative approach -
describe the property and the location with objective, verifiable facts. State
clearly that this is a general review and not legal advice and that the final
judgement belongs to the brokerage's compliance process.

The download contains 147 more prompts written to this same standard.

What’s inside – 150 prompts in 11 sections

• Instagram Posts & Captions (20) – listing announcements, just sold, open house, price improvements, coming soon teasers, carousels, buyer and seller tips, myth versus fact, testimonials, market stats, polls, behind the scenes, caption rewriting and hashtag optimisation
• Instagram Reels & Video Scripts (18) – 15 and 30-second listing tours, hook generators, mistake videos, budget-versus-area comparisons, contract terms explained, rate updates, DM answers, day in the life, before and after, neighbourhood walks, objection handling, retention rewrites, series plans
• Facebook Posts & Groups (16) – long-form listings, Marketplace descriptions, community group value posts, neighbourhood guides, event pages, Facebook Live market updates, ad primary text, headlines, retargeting, past-client posts, local spotlights, handling critical comments
• LinkedIn for Agents (16) – profile headlines and About sections, market analysis for professionals, relocation angles for HR, business-framed case studies, investment analysis, commercial primers, article outlines, connection and partner sequences, data visualisation briefs, newsletters
• TikTok & Short Video (16) – a 20-hook library, walkthroughs, POV scripts, trending sound adaptation, six-part buyer series, comment reply videos, price comparisons, behind the scenes, escrow explained, area tours, captions and hashtags, duet and stitch policy, bios, repurposing
• X & Threads (12) – single-stat posts, eight-post threads, market data breakdowns, contrarian takes with evidence, Threads series, cross-platform adaptation, one-liner sets, reply strategy, polls, bios
• YouTube (12) – title generation, descriptions with timestamps, Shorts scripts, tags, thumbnail briefs, channel About sections, market update series, community posts, home tour scripts, closing cost explainers, end screens, comment templates
• Pinterest & Visual Discovery (10) – pin titles and descriptions, Idea Pin scripts, board structures, ten-pin sets, layout briefs with text-safe zones, SEO keywords, blog repurposing, seasonal calendars, bios, group board outreach
• Content Calendar & Repurposing (14) – 30 and 90-day calendars, one listing to ten posts, one article to eight posts, batch production days, recycling maps, metric tracking, monthly reviews, a 100-idea bank, platform priority matrix
• Engagement, DMs & Community (8) – DM response templates for eight situations, comment tone guides, handling negative comments, price objections in DMs, converting DMs to calls, engagement routines, collaboration pitches, welcome messages
• Compliance & Fair Housing for Social (8) – Fair Housing audits, safe language rewrites, testimonial and endorsement checks, client consent checks, advertising disclosure, hashtag and platform policy, copyright and music, a pre-flight checklist

Delivered in 3 formats

• Plain TXT – every prompt copy-paste ready, organised by section
• PDF – numbered index for browsing and printing
• Notion template – duplicate and edit in your workspace

Why these work

• Fair Housing is built in, not bolted on. Section 11 gives you audit prompts that catch “family home”, “safe neighbourhood” and “good schools” before your broker does. Social media is a Fair Housing surface exactly like a listing is
• Every prompt ends with an explicit do-not-invent instruction. Language models will fabricate market statistics, and one wrong number on a public post is a credibility problem
• Real platform differences, not one caption copied everywhere. Facebook gets long-form, LinkedIn gets a professional frame, Threads gets conversational copy, Pinterest gets keyword-led descriptions
• Every prompt uses [BRACKET] variables instead of examples, so one prompt covers every market, price band and property type

Who it’s for

Agents who post but know they should be posting better, marketing coordinators running social for a team or brokerage, and ISA teams who need on-brand replies at volume without hiring a copywriter.

Instant delivery

Download links are issued the moment your payment clears. No waiting, no shipping.

License

Use these prompts for unlimited personal and commercial projects, including client work. You may not resell, redistribute, share or repackage the collection itself, in whole or in part.

Notes

These prompts are provided for informational and productivity purposes only. They do not constitute legal, compliance or advertising advice. You are responsible for compliance with Fair Housing law, your state board’s advertising rules, your brokerage’s policies, FTC endorsement guidance and each platform’s terms of service, and for verifying current platform advertising rules before publishing. This is a digital download – no physical item will be shipped.